The concept for JLG Aerial Work Platforms campaign is designed to be simple yet impactful, ensuring that key messages are conveyed clearly and effectively. the base of the machine remains out of view, while the extended work platform is shown at the top of the buildings, the design sparks curiosity, encouraging viewers to wonder just how high JLG’s products can reach. This visual is paired with the tagline, "Turn Daunting Jobs Into Daily Chores," reinforcing the idea that JLG makes even the tallest tasks manageable.

A light blue overlay on the buildings contrasts with JLG’s signature orange, creating a visually striking background that enhances brand recognition. This campaign extends across multiple advertising channels, including billboards, web banners, and email campaigns, each thoughtfully crafted to engage and encourage users to click through to a JLG contract.

The campaign also highlights JLG's core benefits—safe, efficient work platforms that help complete jobs on time and within budget. By showcasing the unique features of JLG’s Aerial Work Platforms, this B2B concept instills confidence that with JLG, challenging tasks become achievable and straightforward.