The design for our campaign aims to raise awareness about the challenges facing honeybees while making the subject matter more approachable. To achieve this, we consciously chose a cartoonish style, making the content more digestible, especially for younger audiences.

The concept revolves around a day in the life of a bee, showcasing its journey through vibrant, nourished fields of flowers before passing into areas impacted by pesticides, where fellow bees are struggling and even perishing. The seamless connection between the beginning and end of the animation allows it to loop continuously, creating an engaging experience for viewers during our school showcase of PCA&D students' work.

This project was a collaborative effort among myself and two classmates, with my primary responsibility being the creation of the PSA video.